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Our Story

About AFTERSMOKE™

One founder, one honest idea: you shouldn't have to choose between how you unwind and how you take care of yourself.

Meet the Founder

AFTERSMOKE™ started with Trey Sanders, a beat-to-his-own-drum kind of guy who's no stranger to recreational activities and never saw much point in pretending otherwise. He's also someone who believes in staying in tip-top physical shape, and he's always believed both can be done at once. He wasn't looking to build another brand that leads with guilt. He wanted something judgment-free, a way to look out for himself without giving up the parts of his routine he actually enjoyed.

Judgment-Free, On Purpose

Most products in this space lead with shame and hope you feel bad enough to buy something. That never worked on Trey, and he doubted it worked on anyone else. He's no stranger to criticism himself, quiet or loud, but it's never changed how he treats other people: judgment-free, no matter what. So he built AFTERSMOKE™ to do the opposite: meet people exactly where they are, and give them one honest way to take care of themselves with zero lecture attached.

What We're Building

AFTERSMOKE™ isn't a quit-kit, and it's not trying to be. It's a simple, oil-based ritual, 2 mL a day, made with six ingredients you can actually pronounce, for anyone who wants to feel a little better without changing anything else about their life. The majority of our 10,000+ customers report feeling noticeably better in as little as 60 seconds.

See How It Works